SafeHope Home

SafeHope Home is anti-human trafficking non-profit organization. They're aiming to provide a safe place to live and build a future for victims of sexual exploitation in the Durham Region of Ontario. I got involved with SafeHope Home on a charitable basis - designing their brand identity, website and more. It was important that their organization presented themselves a safe place to live for those who have been victims of human trafficking and those wanting to escape their entrapment. We worked together as a team of 6 to ensure that their brand would give off a calm, inviting feeling and that their style was friendly but with a very clear and serious goal. If there is one word to describe their brand identity, it's Hope. Visit their website.